Beauty Works
Beauty Works is an award-winning beauty brand with a strong online following and over 4,000 salon partners worldwide. They specialize in luxury hair solutions that reach millions across the globe.
With an extensive global presence, Beauty Works sought to consolidate and optimize their product data management to improve their market responsiveness and customer experience for both its B2C and B2B platforms. This led them to transition from manual, disparate systems to a centralized digital system using Pimcore.
Products
Product Attributes
The brand faced significant operational inefficiencies due to its product data being scattered across multiple platforms, such as NetSuite and various Excel sheets, requiring a complex and time-consuming data consolidation process. The existing system also suffered from a lack of a standardized data structure, where the same attributes were referenced differently across systems, leading to confusion and inconsistencies. This lack of uniformity in data structure impeded seamless integration and comparison across the brand's platforms, necessitating reconciliation of the same attributes.
To address the challenges of manually creating and enriching product listings, Beauty Works implemented Pimcore as a centralized repository, eliminating data duplication and enhancing accuracy. This shift to a centralized system streamlined the update and enhancement of product listings through a more intuitive interface and consolidated product data to ensure consistency and efficiency. The user-friendly interface of Pimcore significantly reduced the time and effort required for product management, allowing team members to quickly update and improve listings without extensive technical knowledge. Additionally, the scalable nature of Pimcore supports the brand's growth and evolving needs, enabling easy adaptation to new market demands and expansion without significant overhauls to the data management system.
The implementation of Pimcore streamlined product data management by creating a unified source of truth for all product information, which significantly saved time and increased operational efficiency. This system now supports both B2B and B2C platforms by connecting a single Pimcore instance to two Magento 2 instances, eliminating the need to enter or modify data twice. This integration ensures that attributes, images, and data remain consistent across both platforms. Having Pimcore PIM at the center enhances the brand's ability to respond swiftly to market changes and consumer/client demands. It also sets the stage for future growth and stability for Beauty Works.
Shortened Time to market
Reduced duplicate data
Product attributes
Media Assets
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