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Case Study

Hotel chain improves delivery of rich content to its customers

Bluserena is one of the most solid Italian hotel companies with 4-star resorts, 5-star hotels, and Convention Centers. With over 12,000 beds and 4,000 rooms, Bluserena offers the best tourist accommod…

Travel & Hospitality DXP/CMS Data Centralization EMEA Italy
Challenge
Challenge The main request was for a flexible content management system, with a central repository for all of the company’s digital assets like videos, images and PDF files. The framework to be used for the new website needed to be able to handle multi-language setups. Strong user role management an…
Solution
Solution All of the business needs were already perfectly covered by the Pimcore CMS platform so there was no need for additional low-level development on the framework. The client was very satisfied with the multilingual support, especially about the possibility to link translated versions of the s…
Results
Results The final result was a super fast website with around 100ms response time. Hosted on a medium-size cloud infrastructure, capable of handling continuous updates from different editors and with a fully responsive interface.
Customer
Bluserena
Products Used
DXP/CMS
Solution Partner
twocream

Challenge

The main request was for a flexible content management system, with a central repository for all of the company’s digital assets like videos, images and PDF files. The framework to be used for the new website needed to be able to handle multi-language setups.
Strong user role management and control over the approval and publishing of new content, with versioning capabilities and the possibility to return to previous versions, was another one of the key requests, together with faster time to market of newly produced content.
Low response time and capability of handling traffic peaks without a decrease in performance or large sums invested in infrastructure were also key requests.
To sum up, fast and easy to use CMS platform capable of:

managing multilanguage

simple definition and usage of structured information blocks like snippets, sliders, reminders, etc

responsive layout

multi-role administration

digital assets repository

Bluserena Italian holiday resort website displayed on laptop with booking search form

Solution

All of the business needs were already perfectly covered by the Pimcore CMS platform so there was no need for additional low-level development on the framework. The client was very satisfied with the multilingual support, especially about the possibility to link translated versions of the same content.

Bluserena Seasport Club website showing water sports children activities and resort gardens

Results

The final result was a super fast website with around 100ms response time. Hosted on a medium-size cloud infrastructure, capable of handling continuous updates from different editors and with a fully responsive interface.

Bluserena Alborèa Ecolodge Resort website in Puglia featuring TripAdvisor award

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