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As a growing B2B sofa specialist, Confortluxe needed a central platform to manage detailed product information and media for hundreds of models across multiple European markets. Studio Emma implemented Pimcore as a data and experience hub that connects to SAP, structures product data and assets, and powers a modern, dealer-oriented website. The new solution shortens time-to-market for new collections, improves data quality, and offers dealers richer, always up-to-date product information.
Confortluxe is a Belgian furniture manufacturer and wholesaler specializing in contemporary commercial sofas at competitive prices for the B2B market. The company develops trend-driven models, produces them in multiple locations in and outside Europe, and distributes them via a large dealer network primarily in France, Belgium, and the Netherlands.
Turnover in Mio. EUR
Number of Locations
Number of Products
Confortluxe’s ERP held core product data, but marketing and sales teams still depended on spreadsheets, manual exports, and ad hoc asset storage to prepare catalogues and online content. This made it hard to keep specifications, images, and translations consistent across dealers and markets, and delayed the launch of new or updated sofa models. The company needed a future-proof way to centralize product information and support a more compelling digital experience for its B2B network.
Studio Emma implemented Pimcore as a central product data and content platform on top of Confortluxe’s existing SAP ERP. Core product data is imported from ERP and subsequently enriched in Pimcore with marketing descriptions, detailed technical attributes, high quality imagery, and multiple language variants. This enriched product information is then reused consistently across the website, dealer tools, and other digital channels. By combining Pimcore’s PIM, DAM, and CMS capabilities, Confortluxe now works with a single, reliable source of truth for sofas and collections, reducing errors and manual work while providing dealers with a fast, visually rich, and always up to date online catalogue that supports both sales and brand presentation.
With Pimcore, Confortluxe can introduce and update sofa models significantly faster because product data and digital assets only need to be created and maintained once. Centralized product governance reduces errors, duplication, and inconsistencies across channels, enabling the brand to present a more professional and reliable offer to its B2B dealer network. Dealers benefit from improved product discovery, richer visual and technical content, and clearer product differentiation, which directly supports sales conversations. As a result, Confortluxe strengthens operational efficiency, brand consistency, and its competitive position in core markets such as Belgium, France, and the Netherlands.
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