The Krombacher Digital Platform

Challenge

Innovation initiative at Germany's largest private brewery

For its "Krombacher Digital Platform" innovation initiative, Krombacher Brauerei wanted a cross-brand digital solution that would enable all product and marketing data to be consolidated on a single platform. The goal was to be able to seamlessly store and maintain all data in a single location. In the future, Krombacher wants to use this data to communicate with its partners and end consumers across all current and future information channels. The project focused on the information supply chain, from procurement and production to distribution. All the relevant information was to be made available on a digital platform for all employees, partners, and suppliers. To achieve this goal, numerous technical, organizational, and cultural innovations were necessary right from the start. In addition to these structural changes, data consolidation was a particularly demanding task.

Results

On the road to digital transformation

The white label system makes it easy to design and launch individual websites within the Krombacher brand world. The store we implemented, which includes a community function, an extensive media library for partners and retailers, and a number of special websites and campaigns, now enables Krombacher to manage brands digitally in a cost- and process-efficient manner. In addition, backend, CRM, and logistics systems were all addressed in order to further automate processes. Since 2020, the Krombacher digital platform has played a key role in the development of the brewery's extensive loyalty program.

Thanks to the agile way of working established from the start, with regular releases at rapid intervals, Basilicom can respond quickly and flexibly to any changing future needs or requirements. The collaboration between Basilicom and Krombacher created plenty of room for new ideas and innovations, and the entire digital platform is optimized continuously.