B2B Digital Sales Portfolio for the Kronenbourg Sales Force

Solution

SENZO's response is therefore based on Pimcore to digitize the Kronenbourg Sales Portfolio, thus perfectly meeting the following expectations:

Total autonomy in managing the content of the portfolio (texts, visuals, menus, etc.), without any dependence on an external provider;

Implementation of a search engine usable offline with results thumbnails based on the Pimcore preview generator;

A tailor-made module allowing the selection and sending by email of bar codes (gencods) to the end customer;

Incremental update system: only the modified or added files are updated, without having to re-download all of the files.

The digital agency SENZO relied on its mastery of Pimcore's CMS functionalities by implementing in the Back-Office several page templates and other widgets. Using simple drag and drop, Kronenbourg teams can thus manage their digital Sales Portfolio very easily and modularly throughout the year: new products, seasonal events, videos, etc.

To answer to the needs of streamlining updates, the pages of the Sales Portfolio are generated like “Headless CMS” solutions in static HTML format when they are saved and published in Pimcore. Salespeople must be able to access their digital Sales Portfolio at any time and sometimes offline (without Internet connection), so all of the files are stored for the first time locally on their device.

Pimcore then "pushes" only the new files (pages, linked assets, etc.) or those modified to a "Hot Folder" which is synchronized on all of the salespeople devices. The files are thus automatically locally updated as soon as the device reconnects to the Internet.