Case Study: Rolling Out a Group Product Database for Lactalis
Lactalis is the world’s leading dairy group, with 4 major brands - President, Galbani, Lactel, Parmalat, and local brands. Lactalis is #1 on cheeses, #3 on chilled dairy and #3 on drinking milk.
Lactalis wanted to create a product database for all products in the group, with reliable informations, from the factory to the customer. Information will be published to internal (ERP, WMS) and external (GDSN, LSP) information systems. PIM must be flexible enough to adapt to the changing regulations in the food industry.