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Case Study

Powerful reporting and an optimal customer experience

PIM/MDM Germany
100
Number of Locations
10000
Number of Employees
Overview

All investment data, always up to date, with high security standards, accessible on all types of devices, and combined with a compelling design and excellent usability—these are the requirements that LBBW Asset Management’s clients expect from a modern reporting portal. But that’s not all: The range of features must also appeal to a broad spectrum of users from the very start, combining the capabilities of modern business intelligence dashboards with classic client reporting and the option to create reports interactively on their own. In addition, powerful search and filter functions, the ability to query specific time periods, an automated scheduling feature, and a wide range of other functional highlights are designed to deliver an ideal user experience from the very first login to the new portal. LBBW Asset Management and port-neo are taking on this challenge together. Together, we are enriching the already outstanding in-person customer experience with digital touchpoints and optimizing the customer journey.



LBBW Asset Management was founded in 1988 as a subsidiary of Landesbank Baden-Württemberg. Today, with total assets under management of 70.2 billion euros, it ranks among the leading asset management companies in Germany. More than a quarter of the assets under management (€22.6 billion) are invested according to sustainable criteria. For LBBW Asset Management, sustainability is not just a passing trend; the company has been offering sustainably oriented investments to institutional and private investors since 2002.

Customer
LBBW Asset Management
Products Used
PIM/MDM

Customer Key Facts

100

Number of Locations

10000

Number of Employees

Total assets of 356 billion euros

Challenge

Complex workflows explained simply

The requirements for investment reporting are becoming increasingly comprehensive, both in scope and depth. Clients want to decide for themselves what form and content their reporting should take. And yet, personal contact remains at the heart of the customer experience. A modern customer experience can only succeed through intensive communication, personal relationships, and a user-friendly customer journey. All of this must be combined in a single product that reflects highly complex workflows and data structures—such as the integration of third-party systems into a multi-layered system architecture while maintaining the highest security standards—within an intuitive interface.

Powerful reporting and an optimal customer experience

“Powerful reporting combined with an ideal customer experience—that was the goal we set for ourselves at the start of the project, and we achieved it together. Our customers confirm this as well. I’m already looking forward to working with port-neo to further improve the portal in an agile manner with a strong focus on the customer.”

LBBW Asset Management Investmentgesellschaft mbH Head of the Projects Staff Group

Powerful reporting and an optimal customer experience

Solution

Easier to use and real added value

By developing a new reporting portal that combines the need for customized reports with a user-friendly interface and intuitive functionality, all presented in an appealing and straightforward design, we create real value for users. As experts in B2B communication, we understand the needs of our clients: security, ease of use, clear information, and personal contact. Market-leading business intelligence tools like Pimcore CMS help us create an interface that we equip with our proprietary report generator, the “Reporting Assistant.” With this report generator, users can not only create customized reports on their funds and then filter and compare them, but the dashboard feature also enables interactive analysis in the client area. In this way, we simplify the use, communication, and access to sensitive data for both clients and employees.

Powerful reporting and an optimal customer experience

Results

A new portal for a better customer experience

The reporting portal, developed from the ground up, securely manages complex data sets, visualizes them in a modern user interface, and ensures a holistic customer experience. As a result, institutional users enjoy a comprehensive user journey, receive all relevant comparative information on the investment products they need in their preferred format, and can communicate with staff members as needed. The portal is very popular among LBBW AM’s clients, and we continue to optimize it and expand it with necessary functions and features. Since 2022, it has been developed iteratively as part of an agile Scrum project, which allows us to specifically incorporate client requests and requirements into the development process and implement them in upcoming portal versions through regular iterations.

Powerful reporting and an optimal customer experience

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