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With the redesign of steiermark.com, valantic Austria and Steirische Tourismus und Standortmarketing GmbH (STG) delivered one of the most comprehensive digital tourism platforms in Austria based on Pimcore. 6,500 editorially managed pages, 550,000 assets, and more than two million data objects were migrated to a scalable multi-portal architecture. The result is a high-performance platform for inspiration, information, and booking.
The central organization responsible for marketing Styria as a holiday destination, business location, and place to live, operating one of Austria’s most extensive tourism platforms.
Number of Employees
Million Overnight Stays in the Region (2024)
Portals on One Platform
The existing steiermark.com system had grown over the years and become correspondingly complex. More than 6,500 editorially maintained pages, approximately 550,000 assets, and over two million data objects formed the foundation of the platform. At the same time, 19 independent portals – including 11 regional and eight specialized portals – were managed centrally. The goal was to fundamentally modernize the design, user experience, and system architecture without disrupting ongoing editorial processes, existing interfaces, or system stability. The redesign, a Pimcore update, front-end modernization, data integration, and the renewal of the natively integrated booking process had to be implemented in parallel and precisely coordinated.
Together with all Styrian experience regions, our cooperation partners, and our long-standing partner valantic Austria, we have brought to life a project that is close to our hearts and sets new standards both technically and aesthetically. The outstanding performance figures and consistently positive feedback clearly show that the intensive effort has paid off. We can truly be proud of what we have achieved.
Digital Strategy & Platform, Steirische Tourismus und Standortmarketing GmbH
valantic Austria began with a comprehensive analysis and documentation of the existing system landscape. More than a year and a half of preparation, audits, and user testing laid the groundwork for the new framework. User feedback and behavioral analyses were evaluated using consumer psychology models to specifically optimize navigation, clarity, and structure. Based on Pimcore, a modern multi-portal architecture was developed with an updated front-end tech stack, improved performance, and optimized accessibility. The new, integrated booking flow seamlessly connects content and booking functions within the platform. At the same time, the system efficiently manages millions of data objects and creates a future-proof foundation for additional digital services.
With the launch of steiermark.com, one of Austria’s most technologically advanced tourism platforms is now live. Nineteen portals are centrally managed, content and data are intelligently linked, and editorial workflows are efficiently supported. The new design system ensures a consistent user experience across all portals. The modernized system architecture enhances performance and stability while simultaneously optimizing accessibility. At the same time, the platform serves as the foundation for the targeted use of AI, such as for personalized content or automated processes. This creates a digital foundation that positions Styria as a destination for experiences and a place to live in the long term.
million intelligently linked data objects
centrally managed assets
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