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Vadigran is a petware wholesaler in several European countries. It carries a large assortment of pet-related accessories and food. Vadigran sells B2B to integrated chains and retail stores. Vadigran i…
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Due to the several new projects that needed to be united to a specific singular product database, customizing the ERP software wasn’t an acceptable solution for such demanding undertakings. The existing website was outdated. To provide parametric search, and filtering, products needed better documentation than the existing ERP system. Further, the company faced fierce new competition with more attractive sales materials. The existing software for automating monthly catalog generation wasn’t able to keep up with the requested changes. Finally, large customers agreed to an industry-wide shift towards using the GS1 data pools. Managing all the necessary data for each product category required a dedicated PIM database. Vadigran decided to invest in a PIM database as a single source for all processes (link to marketplaces, website, publishing system). The Pimcore-based solution was selected due to its outstanding price/features ratio.
"Our new Pimcore database allows us to enrich our product data in order to interface to our new website, catalog system and marketplaces like GS1 or Amazon."
Willem Van Diest
CTO, Vadigran
Pimcore was installed by Tetrasoft, also known for its advanced database publishing software called “Leaflet.” Leaflet connects live to the Pimcore database and publishes documents of any size and complexity on demand. Thanks to the dynamic templates of Leaflet, most of the pages can be generated automatically, pages needing manual finishing are exported to Indesign. The DAM module of Pimcore stores and converts the thousands of images necessary for all purposes. Product inheritance speeds up input of all attributes for the webshop. Classification stores are used to define 40 categories of products. All these data are interfaced with the website in real-time through the built-in web services functionality of Pimcore. A similar set of attribute categories is used for the GS1 data pool interface. As there are a lot of standard messages and replies to monitor to be sure all products are delivered successfully to all participants, a specific plugin has been developed.
"The Pimcore based solution was selected because Tetrasoft could propose an outstanding price/features ratio."
Installing Pimcore as a PIM database serving three new or to-be-upgraded subsystems was key to project success and user productivity. This project was completed with very few people and was not anticipated to require additional personnel to keep the new systems running. The new webshop and the new catalogs give the sales team the best up-to-date tools to conquer new markets and to resist incoming competitors in the domestic market. GS1 interface is a welcome requirement from the primary customers. It’s a mandatory productivity booster.
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