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WENKO is a leading provider of innovative product solutions for the bathroom, kitchen, laundry and home ranges, which are characterised by high consumer benefits and a fair price-performance ratio.
Turnover in Mio. EUR
Number of Locations
Number of Employees
Number of Products
As a leading international brand for innovative household solutions, WENKO operates in a highly dynamic market environment with complex sales structures. The core challenge was to significantly modernize time-consuming sales and planning processes. On one hand, the sales team lacked an integrated tool to act flexibly during customer meetings—especially for quickly creating tailored product combinations and determining customer-specific pricing. As a second challenge, strategic planning required a reliable and automated solution for the precise profitability analysis of sales items. The objective was to replace unstructured workflows with agile tools that optimize quotation creation and secure long-term commercial profitability.
The solution comprises two customized tools deeply integrated into the Pimcore system. For sales, a Progressive Web App (PWA) was developed, allowing quotes to be transferred seamlessly. This enables a professional product presentation on-site—completely offline and independent of an internet connection. Adjustments to the product selection are made directly during the customer meeting and later synchronize automatically back to Pimcore, which generates the final quote PDF, sends it via email, and provides it via a download page. The calculation tool manages strategic item planning through structured, cross-departmental processes. A detailed permission concept with specific views ensures precise data maintenance. Complex calculations—such as freight, customs, packaging costs, and price lists—are performed fully automatically within the system before all final item data is transferred directly to SAP.
The conception and implementation were a fantastic challenge with an excellent outcome. Choosing Pimcore as our technical foundation has not only proven highly successful but, thanks to its exceptional adaptability, has truly emerged as the ideal choice.
The implementation of the Pimcore-based sales and calculation tools has fundamentally increased efficiency from initial product planning to the final customer closing: Offline-Capable Sales Processes: Thanks to the innovative PWA solution, the sales team presents offers flexibly, offline, and directly on-site, noticeably increasing conversion rates and customer satisfaction. Drastic Time Savings: Automated PDF generation, direct email dispatch, and synchronization back into the PIM system completely eliminate time-consuming manual follow-up work after customer meetings. Error-Free, Automated Calculation: Complex logistics and customs calculations run fully automatically and are managed across departments, reducing the error margin to a minimum. Lossless System Synchronization: Through the direct interface to SAP, all approved item data flows seamlessly into enterprise resource planning, making media disruptions a thing of the past.
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