Zanders Sporting Goods implemented Pimcore as a central platform for managing more than 40,000 product records. Together with NETFORMIC, product data, ERP, and commerce systems were integrated to esta…
Number of Products
Nationwide Distributor (USA)
As product assortments and business operations expanded, Zanders Sporting Goods faced increasing challenges in maintaining consistent product information across departments and systems. Product data was distributed across various applications, making it difficult to ensure data quality, transparency, and efficient collaboration.At the same time, the company’s Magento 1 commerce platform had reached the end of its lifecycle and was limiting future growth opportunities. Product information, inventory data, and customer-facing systems needed to be better connected to support a seamless buying experience and more efficient internal processes.With more than 40,000 products to manage, Zanders required a centralized platform that could consolidate product information, streamline workflows, and integrate seamlessly with its ERP and commerce infrastructure.
“What the NETFORMIC team delivered in just 30 days is hard to put into words. All I can say is that we achieved a 30% increase in ROI through the e-commerce optimizations alone.”
VPChief operating officer at Zanders Sporting Goods
NETFORMIC implemented Pimcore as the central Product Information Management platform and integrated it with Zanders’ ERP and commerce ecosystem. By establishing Pimcore as a single source of truth, product information from multiple systems was consolidated into one centralized platform, enabling consistent data management and distribution across all channels.Pimcore was seamlessly connected to the Elliott ERP system and commerce platform, ensuring real-time synchronization of product, inventory, and business data. Structured and enriched product information significantly improved search capabilities, helping customers and internal teams quickly find relevant products.The solution was complemented by a mobile application that provides real-time access to product, inventory, and order information, supporting sales and customer service teams in their daily operations.
“By implementing Pimcore as the central data platform, Zanders established a scalable foundation for continued growth. The solution improved data quality, transparency, and operational efficiency, while enabling seamless system integration and more streamlined processes.”
Kay Winkler, Vice President Service Delivery, NETFORMIC USA
Today, Zanders Sporting Goods manages more than 40,000 product records through Pimcore. Product information is maintained centrally and distributed consistently across all connected systems and business processes.The implementation has improved data quality, increased transparency across departments, and streamlined product-related workflows. Customers benefit from enhanced search functionality and a better digital buying experience, while internal teams can work more efficiently with accurate and centralized data.With Pimcore at the core of its digital ecosystem, Zanders Sporting Goods now has a scalable platform that supports continued business growth and future digital initiatives.
Revenue Growth After Go-Live

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