Digitalize Marketing Technology
Digitalization of marketing technology is all about staying one step ahead of the customers’ evolving needs. It can be achieved by streamlining the processes, tools, operations and data to suit the wants and wishes of today’s hyperconnected shopper. The experience they receive on their preferred channel, device and at their preferred time, hugely influences their buying behavior. Digitalizing the marketing function remains the only options for enterprises that are looking towards growing exponentially, increasing efficiency, and enhancing customer experience.
Enable Digitalization in Marketing with Pimcore DXP
Pimcore’s open source digital experience platform empowers marketers to consistently adjust as well as optimize the way they engage with audience on multiple touchpoints. Marketers can personalize digital content by integrating content, commerce and community via its consolidated platform that integrates CMS, eCommerce, PIM, and DAM.
Multi-Channel Marketing Automation
Pimcore’s marketing automation framework enables enterprise marketing and sales processes by delivering right content at the right time to the right audience to multiple channels, through customer segmentation, personalized engagements, campaign management and customer data integration.
Pimcore helps you seamlessly deliver tailored experiences across multiple customer touchpoints whether it’s marketplace, social, point-of-sale, print, mobile, digital signage, et al. Moreover, Pimcore’s digital experience platform can deliver content to any channel or device via its API-oriented architecture.
Customer Data Management (CDM)
Pimcore’s customer data management framework lets you assign segments to your customers based on their distinct buying behavior. It’s done by combining duplicate profiles and assigning social profiles to every customer. Then customer profiles are segmented into persona groups, which in turn are used for marketing automation and personalization.
Open Source DXP: Flexibility, Customizability, Innovation
Freedom from any limitations, dependency and affordability aside, open source comes with unparalleled benefits that can prove to be highly valuable for enterprises. At least, three factors that stand out in case of Pimcore’s open source DXP are:
- Flexibility: The flexibility to carry out in-house modifications quickly and easily is possible with open source; Pimcore’s open code can pave the way for streamlined improvements and stable releases. Enterprises can easily update the website at any time. Pimcore’s open APIs takes flexibility to the next level when it comes to integration with other systems or 3rd party apps.
- Customizability: Pimcore makes it possible for enterprises to implement any major or minor customizations, whether it’s to do with integration with plugins or creating their own functionalities from scratch. Pimcore’s open source DXP offers a variety of options to mold your web CMS best suitable to your budgetary limitation. Customizability can pave the way for highly advanced user interface and enhanced user experience.
- Innovation: Open source is backed by a huge community of innovators who are pivotal to taking the technology forward. It is due to these innovations, that Pimcore’s open source DXP is today considered to be highly modular and robust. It is apt to adapt with latest advancements in technology to suit the evolving customer behavior, in order to create meaningful, consistent and cohesive experiences.
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