Customized product information management with Pimcore
Auerswald GmbH & Co. KG is one of the leading manufacturers of ITC systems and IP telephones. The company’s product range also comprises SIP telephones, IP-DECT multi-cell systems, system telephones, and door intercoms. Founded in 1960, the family-owned company manufactures exclusively in Germany and employs more than 170 people.
Auerswald’s own solutions make communication easier for their clients. Internally, however, employees struggled with complex product information. We therefore developed a customized product information management system, allowing employees to focus once again on moving their customers’ needs forward.
Customer Key Facts
Redundant Data, unclear processes, and manual data maintenance
A product data model for the future
A PIM system for efficient central data maintenance
Product data maintenance supported by a Pimcore workflow will in the future orient users in the system, define cross-departmental tasks, and create a real single point of truth. By extending the data model, product-related service information can now also be maintained centrally and within the PIM environment. In addition, we moved the generation of product data sheets — one of the most important output media for product information — to the PIM. In the future, print materials can be created easily and automatically from the PIM at the push of a button.
The Auerswald PIM system is also characterized by its clear data structure and intuitive user interface. Finally, employees use their PIM system both frequently and enjoyably.