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With its innovative spirit, the medium-sized company BHS–Sonthofen is already shaping the future of process engineering on an international scale. The relaunch of its website now showcases this “hidde…
Turnover in Mio. EUR
Number of Employees
4 Production sites
The requirements for the new website are multifaceted and demand a carefully balanced and strategic approach. On one hand, there is the challenge of combining strong regional relevance with a clear and compelling international focus that appeals to diverse audiences. At the same time, the extensive product portfolio calls for well-structured categorization and intuitive user guidance to ensure clarity and ease of use. In addition, existing systems must be seamlessly integrated without compromising usability or performance. Altogether, this creates a complex task that requires a thoughtful, user-centered and future-proof solution.
“Working closely together with port-neo, we have created a website that clearly presents our broad range of services, caters to our diverse global audience, and at the same time opens the door to the world even wider for us. We look forward to continuing to strengthen and expand our online presence in the future.”
Director Marketing & Communication BHS Sonthofen
Instead of concentrating purely on product-driven messaging, the refreshed B2B branding puts user needs front and center. Thoughtfully designed icons, intuitive navigation, and clearly defined CTAs lead visitors seamlessly across multilingual pages toward the solution areas most relevant to them. The outcome is a highly user-friendly experience, combining clarity with a modern, responsive interface that leaves a lasting impression. Striking imagery of local large-scale factories reinforces the company’s regional heritage, while carefully selected video snippets showcase BHS-Sonthofen’s strong position and competitiveness on an international stage.
After implementation, the B2B experience became significantly more user-centric, with visitors able to navigate multilingual content more intuitively and reach relevant solution areas faster. Clear structures, guided interactions, and defined calls to action improved overall usability and orientation across the site.The modern, responsive design enhanced first impressions and engagement, while visual elements strengthened brand perception. High-quality imagery reinforced regional credibility, and curated video content supported the company’s international positioning, resulting in a more coherent and compelling digital presence.
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