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Biogena is a premium provider of pure-substance micronutrients. In collaboration with valantic Austria, the company launched a Pimcore-powered eCommerce platform that connects brand, product, and serv…
Turnover in Mio. EUR
Number of Employees
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Number of Customers
Biogena needed a future-ready eCommerce solution that could serve diverse customer segments across various countries and roles. Existing systems could no longer meet the company’s growing demands – particularly when it came to handling complex price logic, personalized experiences, and flexible checkout processes. The goal was to implement a centralized platform that brings together complexity and customization in one scalable system. Beyond a standard online shop, Biogena aimed to create a digital health portal that reflects its brand values, delivers tailored content and services, and supports sustainable growth through a consistent, conversion-focused customer experience.
To meet its ambitious digital goals, Biogena partnered with valantic Austria to design and implement a flexible, modular platform tailored to diverse customer needs. At the core of the solution is Pimcore, serving as a unified system and single source of truth for managing product data, content, and user experiences. The platform was shaped by detailed requirements engineering and a user-centric design strategy, resulting in a system that responds dynamically to various roles, regions, and expectations. A key innovation lies in the three separate checkout workflows, each aligned with a specific audience – from private consumers to professionals and business clients. This is paired with localized pricing models and personalized content delivery, enabling the platform to handle high complexity without compromising usability. The result is a high-performance digital environment built for agility, precision, and growth – launched successfully in 2024.
Just two months after go-live, Biogena’s new platform delivered a clear boost in digital performance. Faster load times and a significantly improved frontend response translated into smoother interactions and stronger usability across all devices. The role-based user journeys – with tailored checkouts and dynamic pricing – resonated well with customers, leading to a notable increase in registrations and engagement. Conversion metrics also showed measurable improvements, driven by personalized content, streamlined navigation, and the system’s ability to adapt to distinct user roles. The platform’s architecture proved not only technically robust but also commercially effective, supporting Biogena’s vision of a scalable, experience-driven digital health portal.
conversion rates and user interactions
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