ebm-papst
What started as a virtual event has evolved into a digital experience platform that enables our client to learn a little more about users with every registration, every participation and every interaction on the platform. The profiles created in this way help the marketing team to run highly targeted, automated campaigns and support the sales team in reaching out to promising leads. The result: the perfect lead generation and nurturing machine!
ebm-papst is an expert in ventilation and drive technology and the global innovation leader for fans and motors. The constant mission: to use air and motion highly efficiently and thus noticeably improve the lives of all people.
Two aspects were of particular importance here. Firstly, alongside expert presentations and other exclusive information, the presentation of the latest products and innovations needed to be made even more interactive. It was therefore no longer just about traditional content formats, but also about integrating special 3D applications, games and other features from our partners at madness into the interface. Furthermore, the digital platform was also intended to contribute to a personalised brand experience: data on the participants therefore had to be collected in order to provide the right impetus on the platform, as well as in subsequent communications by marketing and sales.
One thing quickly became clear: ebm-papst needed a new approach, including new processes and marketing technology. The result: a Digital Experience Platform that, after only a few weeks of design and implementation, met all key requirements. Since launch, the platform is about to host its eighth event and supports multiple languages, locations, content formats and media types. Events have so far been held in German and English, with more languages possible in future. From Asia to Europe and the USA, each event is easily accessible internationally. A flexible CMS presents content in a CD-compliant, stylish and conversion-optimised way, while live presentations, chats, Q&A sessions, downloads, interactive applications, videos and photo galleries create an engaging experience. Thanks to self-service registration, users can activate any virtual event in just a few clicks and easily explore further topics.
Ultimately, the event platform not only delighted customers, but also proved highly valuable internally. Thanks to global access, knowledge could be shared easily across locations, exciting topics were brought into focus, and new customers were acquired. In the first four weeks alone, more than 1,000 new contacts registered on the platform. The sales team also uses it for online demos in selected cases, as the portfolio and exclusive information can otherwise only be presented in such an attractive, concise and engaging way during face-to-face meetings. This makes the platform a powerful tool for customer engagement.
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