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To improve customer experience and support international growth, Elettrocanali implemented Pimcore as the single source of truth for product information. The project centralised over 5,000 products, a…
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To sustain an excellent customer experience and meet the growing demand for rich, structured and multilingual product content, Elettrocanali needed to overcome operational bottlenecks caused by fragmented data, manual catalogue production and uncoordinated multichannel communication. The challenge was to establish a single source of truth capable of centralising product information, automating content distribution and supporting omnichannel growth. The company also needed to comply with ETIM standards and provide distributors with structured BMECat data.
We decided to launch a PIM project because we believe that centralized and optimized product information management is essential to support Elettrocanali's brand repositioning strategy. Our goal is to provide an even higher level of service to our customers by delivering accurate, up-to-date product information across all sales and communication channels. Through the PIM project, built on the Pimcore DXP platform, Elettrocanali aims to: • Improve the way customers access and use product information through the corporate website. • Develop increasingly technical and information-rich printed communication materials to better support installers. • Enable distributors to access the company's complete product portfolio in the BMEcat-ETIM standard format. By achieving these objectives, we can enhance the quality of the service we provide, strengthen our market presence, and make our operational processes more efficient.
Together with GMDE, Elettrocanali implemented Pimcore as the central platform and single source of truth for product information management. The solution manages more than 5,000 products enriched with thousands of technical attributes and classified according to ETIM. Every product update is performed once in Pimcore and instantly propagated across catalogues, price lists, the corporate website, technical documentation and BMECat exports. This unified approach established Pimcore as the master data platform powering every digital and printed customer touchpoint, ensuring consistent, multilingual and always up-to-date product information.
The project enabled Elettrocanali to centralize all multilingual product information in a single repository, creating a reliable source of truth for every channel. More than 5,000 ETIM-classified products are now managed from one platform, with automated generation of catalogues, technical data sheets and price lists. BMECat exports simplify integrations with distributors and e-commerce platforms, while the automation of publishing processes has reduced manual maintenance activities by approximately 70%, improving efficiency and data consistency across the website, printed catalogues and customer documentation. The quality of the structured product data also contributed to Elettrocanali receiving the ETIM International Award 2025, recognizing the company's excellence in product information management.
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