Complex product data use and customer-specific label requirements

Challenge

Complex product data use and customer-specific label requirements

ENT uses its product data in many ways: for the product finder on its website, print catalogs, partner exports, and above all for automatically generating product and packaging labels. Search was one challenge: Short, highly technical terms had to be found reliably and displayed clearly. At the same time, labels needed to carry customer-specific product numbers and names, generated individually for each customer from customer master data maintained in Pimcore.

Results

Tailored data and label output for every channel

With Pimcore as its central data platform, ENT now serves every output channel seamlessly from one reliable source: web, print, automated label printing, and complex partner exports.

Fully automated label generation, matched exactly to each customer's requirements, adds decisive operational value. Resellers benefit most: They work efficiently and present a professional image to their end customers, with no manual intervention required.

The newly developed, high-performance search returns precise, clearly structured results instantly, even for highly specialized technical terms.

Overall, the holistic Pimcore architecture gives ENT much higher data quality, greater flexibility across all sales channels, and noticeably less day-to-day maintenance work.