Euroclone spa
Euroclone’s digital transformation focused on centralising and optimising product information to improve agility and competitiveness, adopting an advanced ERP-integrated solution that ensures real-time, reliable data across all digital platforms and supports faster market response and streamlined order management.
Founded in 1985, Euroclone is a trusted partner for the scientific community, providing innovative biotechnology and diagnostic solutions as part of the international AddLife Group.
Turnover in Mio. EUR
Number of Employees
Euroclone faced a key challenge: making product information management more efficient in order to optimise operational processes and enhance the user experience. Centralising data spread across multiple channels was essential to ensure consistent and accurate information, capable of responding flexibly and quickly to an ever-evolving market.
“The adoption of the PIM platform proved essential to overcoming this complexity: today, we can rely on a single, constantly updated source of data that efficiently supports both internal processes and commercial activities. However, the real key to success lies in the continuous care and management of data: maintaining high standards of quality and accuracy requires ongoing attention and rigorous governance, ensuring that the information system always remains aligned with business needs and ready to support future growth.”(Annarita Conti, Digital Marketing at Euroclone)
Euroclone chose to adopt a PIM platform to centralise and standardise all product information within a single, reliable environment. The solution enables accurate, constantly updated data management and ensures immediate availability of information across all marketing and sales channels. By transforming its information infrastructure, Euroclone created a true single source of truth capable of supporting both internal operations and commercial activities. The project reduced errors, improved efficiency and strengthened the company’s ability to support growth, consistency and digital innovation.
The project, developed through a series of targeted phases - from needs analysis to PIM system implementation, data centralisation and staff training—delivered tangible and strategic benefits for Euroclone, including:* Operational optimisation: Data centralisation and process automation significantly improved operational efficiency, reducing response times and enhancing internal workflow management.* Fast and accurate data access: The platform enables users to easily access up-to-date information, ensuring consistency and accuracy while supporting rapid responses to market demands.* Greater data security and control: The system ensures compliance with privacy and security regulations through customised access controls.* Increased competitiveness: Quick and reliable access to information allows Euroclone to respond promptly to market needs and enhance the customer experience, strengthening its competitive position.
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