Gedy centralizes product data, assets and technical documentation with GMDE's digital ecosystem

Gedy has embarked on an important transformation journey in product information management through the implementation of a PIM platform. Before the system was introduced, technical data, images, marketing content, catalogues and price lists were distributed across different applications and repositories, with creation and updating methods that were not always consistent. This made it difficult to keep information aligned across the various business functions and increased the risk of using outdated or inconsistent data. The implementation of the PIM has enabled us to integrate all product information into a single environment, creating a centralised, reliable and shared source of data. The project went beyond the digitalisation of content: we redefined roles, responsibilities and the way information is shared between different business functions, introducing structured workflows for the creation, review and validation of information. These workflows are certified and integrated into our Quality Management System. Today, the PIM is an essential tool for ensuring traceability and control throughout the entire product development and management process, while supporting review and continuous improvement activities. Having technical data, images and marketing content available within a single system significantly reduces the time required to create and update catalogues, price lists, technical data sheets and sales materials, while also improving the reliability of the information published across the company’s various channels. The PIM will become a central point of reference across the organisation, fostering collaboration between the functions involved and transforming product information management into a structured, shared and efficiency-oriented process.

Marketing Manager at Gedy and Project Sponsor