Non-profit saves lives and makes information accessible

Herzstark is a non-profit organization and is the main distributor of AED’s (Automated external defibrillator) and suitable accessories thereto in Switzerland. If any company or a group of people are interested in learning more about defibrillators and how to use them, the association specialized on heart complications will be the partner for education about those things.

Business Needs

The newly founded organization did not possess a digital platform to build their website. They needed a platform where they could build a webpage that would show their company’s values, offerings, and various locations.

With no digital platform, they had absolutely no presence in the vast world of the internet. With no internet exposure, they had very little to no marketing channels to help them build their business. With no knowledge of their existence, the majority of the region’s population had no knowledge of defibrillator locations in case of an emergency. Furthermore, there was no possibility for the public to donate any money directly online or even presenting the club’s successes and projects in the past.

Pimcore Solution

„The Pimcore platform makes our new website extremely robust and amenable to all devices.“

Andreas Birrer, Board Member, Herzstark.ch

With Pimcore’s solution, HerzStarkes was able to build a dynamic and information webpage with an attractive user interface. With the information available on the website, they are now able to inform the public where to find the very useful AED’s in case of an emergency. Now there is communication through a new platform available for them also. The people get to know the association and their values and the members of the union are capable of putting out their projects and services. The solution was found to be very user-friendly and efficient and within only a short period of time HerzStarkes was able to launch their website.

Business Results

With the website up and running, HerzStarkes’ business was able to really launch. Interested users who were attracted to the website were able to access information to educate them on AED’s and make them aware of the company’s offerings. With users receiving the proper information, they were very likely to do business with HerzStarkes in the future and use them for their AED needs.

With the ability to make donations through their website, HerzStarkes was able to raise more money to further their research and business endeavors in the AED market. Another major positive business outcome was the ability for users to gain knowledge about the locations and availability of AED’s in general.