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The new multilingual Pimcore platform combines intuitive user experience with a centralized product data architecture and automated content repurposing for print media — transforming the website into …
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As one of intros’ primary sales channels, the website no longer met modern technical and strategic requirements. It was outdated, difficult to maintain, and lacked structured content governance.Product information was inconsistent, templates were missing, and there was no centralized system to manage product data. Publishing new content required deep technical knowledge, resulting in inefficient workflows and limited agility in marketing and sales.
The Pimcore backend of our website manages all product-related data via easy-to-maintain content modules that can be dynamically output and, if required, transferred to print media such as brochures and flyers. This option will save our sales department a lot of time and resources in the future.
CEO of intros Medical Laser
We implemented a Pimcore-based digital platform built on a centralized and structured data model. Product data, device application information, and customer testimonials are now managed in a single source of truth within the Pimcore backend and delivered dynamically across channels.Modular content components enable consistent product presentations while significantly simplifying content maintenance. Through automated content repurposing, structured data can be seamlessly derived into print media such as brochures and flyers — eliminating redundant workflows.The scalable cloud-based architecture supports multilingual content (German and English) with flexible depth. A multi-stage inquiry form generates qualified leads, while an integrated chat function enables direct interaction and reduces support workload. Language-based activation of data objects ensures maximum flexibility and governance across markets.
The centralized Pimcore platform establishes a robust digital foundation for intros’ content marketing and sales strategy. Structured data management and streamlined workflows enable faster content creation and publication, significantly improving time to market.Optimized user guidance, integrated lead generation, and dynamic content delivery transform the website from a static information platform into a strategic sales tool — scalable, efficient, and future-ready. As a result, marketing and sales teams can manage product information more efficiently while ensuring consistent communication across all channels. The flexible platform architecture also enables intros to continuously expand its digital presence and quickly integrate new products, markets, and content formats as the company grows.
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