Pimcore relaunch for KAISER: proven platform evolved, media disruptions minimized

Technology Manufacturing PIM/MDM DAM Website Relaunch Data Centralization

148%

Website Traffic

163%

Increased conversion rate

Overview

As an independent, family-led enterprise, KAISER has become one of the most important European manufacturers for electric installation products and systems starting more than 110 years ago already. KAISER does not only establish new standards, but also develops solutions that have influenced the entire industry and pointed towards future oriented approaches.

Customer Key Facts

500

Number of Employees

5000

Number of Products

853

Number of product attributes

Challenge

Modernizing the Proven: The Evolution of the KAISER Platform

Since 2018, Pimcore has formed the solid digital foundation for the KAISER Group. The central challenge of the 2026 relaunch was therefore not to rebuild from scratch, but rather to ensure the targeted evolution of a well-functioning system that had grown over the years. The goal was to adapt this established infrastructure to rapidly increasing technological demands and new market needs. Media disruptions had to be minimized further, and performance elevated to a new level. The ultimate objective was to lead the proven platform seamlessly into the future – ensuring maximum efficiency in the daily work of all users.

Pimcore relaunch for KAISER: proven platform evolved, media disruptions minimized

From the beginning, Pimcore convinced us with its extensive capabilities, excellent performance, and easy operation!

Head of Marketing

Solution

Seamless Data Streams through Intelligent Product Data and Asset Management

To manage the vast product depth and complex technical attributes of KAISER electrical installation products in a future-proof manner, the integrated Pimcore system bundles all data streams in one central location. The Pimcore PIM/MDM forms the technological core, harmonizing highly structured product information and technical features within a comprehensive data model. In parallel, the seamlessly linked Pimcore DAM ensures the automated assignment and central provisioning of all media assets, such as product images and technical data sheets. This consolidation completely eliminates error-prone manual synchronization and media disruptions. The result is highly efficient backend data management that flawlessly delivers consistent product data to all global channels.

The further development of the KAISER platform in 2026 shows how a strong digital foundation can be taken to the next level through targeted evolution. With Pimcore, we have minimized media breaks and drastically increased performance. The result is a modern infrastructure that ensures maximum efficiency in daily operations and is ready for tomorrow's digital demands.

Christoph Hakenberg, CEO

Results

Maximum Data Quality and Tangible Efficiency Gains

Efficient Single Source of Truth: Complete consolidation of all product and media data in one central location, without error-prone manual checks and with consistent data quality across all channels and systems. Process Acceleration: Drastic reduction in media disruptions and tangible time savings in daily data maintenance within the backend, giving teams more room for value-adding tasks and strategic work. Future-Proof Platform: A highly efficient, scalable system that secures the foundation for global growth and consistent product communication across all markets, both now and in the years to come.