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Case Study:

Integrated system beats isolated solutions - how the construction machinery trade is being revolutionized with Pimcore

Customer

KIESEL

With its extensive sales and service network, the Kiesel Group is one of the largest dealers in the construction and transshipment industry in the German-speaking region. In addition to machines from Hitachi, Fuchs, Bell and Giant, the family company also offers a wide range of attachments and accessories.

The topic of digitization is becoming more and more important, especially in construction, and with it the demand for new, digital services. Kiesel aims to offer its customers and partners a place for all digital services and relies on Pimcore.

Customer Key Facts

472

Mio. Euro Turnover

54

Locations

1100

Employees

Integrated system beats isolated solutions - how the construction machinery trade is being revolutionized with Pimcore

Challenge

The Challenge

Due to the holistic approach that Kiesel pursues, the system requirements are a combination of CMS, PIM and shop software. The customer portal is intended to offer both end customers and trading partners access to individual functions. It should offer a web shop functionality that communicates with the

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Integrated system beats isolated solutions - how the construction machinery trade is being revolutionized with Pimcore

Solution

The Solution

The ambitious project was tackled on the basis of Pimcore and, as a first step, the corporate group's website was relaunched. It lays the foundation for the entire appearance. In addition to the responsive presentation of the entire website, there was a focus on networking the individual pieces of informa

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Integrated system beats isolated solutions - how the construction machinery trade is being revolutionized with Pimcore

Results

A good start

The concept of relying on an integrated system instead of introducing many isolated solutions has proven itself for Kiesel. It facilitates data maintenance and offers the necessary flexibility when creating innovative web applications. After the first phase of the customer portal has been launched, the com

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Key Results

Time saved in data maintenance

Product Attributes

Increased Website Traffic

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