Skip to main content
Pimcore
Contact Us
Free Demo

Case Study:

Lorch Schweißtechnik GmbH

Customer

Lorch Schweißtechnik GmbH

For more than 60 years, Lorch has been developing and manufacturing high-quality welding solutions for industry and trade in one of the most modern production facilities for welding systems in the world today. Lorch thus combines tradition and a vision of the future of welding. The result: reliable and innovative welding technology.
Lorch Schweißtechnik GmbH
Lorch Schweißtechnik GmbH
Solution Partner
wob
Industry
Products Used
Visit Customer’s website

Customer Key Facts

60

Countries

400

GlobalDealerships

Challenge

Our task was to create a strategic harmonization of the existing system landscape with a central experience platform. The sales department should gain access to segment specific information about end consumers as well as dealers in order to support sales department employees in their decision-making and sales activities. In addition, a new and more supportive website should be created. The new website should help to convert contacts into leads with the help of targeted interactions at the right time.  Another important requirement was the development of a uniform structure for the extensive product portfolio and the transfer to a central PIM solution.
Read More

Solution

In the course of the relaunch, a new corporate design was developed and a digital system was created. The implementation of Pimcore enabled the creation of a uniform brand representation on different Lorch platforms which provides the entire product world with a unified structure. In addition, an exclusive portal with a modern single sign-on authentication was set up for dealers. The portal was developed with complex role and rights functionalities which was enabled by the Customer Management Framework. This allows to provide all the essential information and services on a centralized platform. The seamless integration of the flexible marketing automation system Evalanche makes it possible to convert website visitors into qualified leads. Thereby, the conversions obey DSGVO compliance regulations and inquiries are processed in a targeted manner.
Read More

Results

Lorch's new website impresses particularly with its simple and intuitive maintainability of all page contents and product data – seamlessly and across languages and countries within one system. The whole project was successful thanks to Pimcore and the close and constructive cooperation with our customer Lorch.
Read More

Key Results

3472

MediaAssets

374566

DataObject

Visit Website

Suggested Case Studies

Relaunch of the Website and Replacement of Old Systems

Relaunch of the Website and Replacement of Old Systems

DURABLE develops and produces intelligent products and solutions for the modern workplace, with over 700 employees. 

In addition to a complete relaunch of the website, the project also involved replacing all old systems. Pimcore not only...

DURABLE
Manufacturing
Get Started
Furniture association centralizes complex product data management with PIM

Furniture association centralizes complex product data management with PIM

As a high-growing marketing and purchasing association group, the GARANT Group supports more than 1 800 medium-sized specialist retailers in all areas of business management. The individual PIM solution centralizes product data from...

GARANT Gruppe
Technology , Manufacturing , Wholesale Distribution
Get Started
How Stanley Black & Decker France created a single point of data management

How Stanley Black & Decker France created a single point of data management

The French subsidiary of the #1 tooling company in the world, established in 1961, operates through major brands like Stanley, DeWalt, Black & Decker, and Facom for which it created a single point of truth for product data.

Working with...

Stanley Black & Decker France
Manufacturing
Get Started
stanley-black-decker_1
burgerking
t-mobile
audi
gant
intersport
gabor
vespa

over 118 000+businesses trust Pimcore.

Get a demo fitting your requirements

Please choose between a self-guided demo or a private tour with one of our Pimcore experts.

Try Pimcore Yourself

Receive direct access to a  Pimcore Demo with pre-filled data across various modules.

Free Guided Product Tour

Experience first-hand how Pimcore can propel your business forward, guided by an expert.

Get a Free Guided Product Tour!

We will use your personal data solely to process your request. For a better localized experience, we might share your data with certified solution partners in your geographical region. For more information, please read our privacy policy.

 

Back
Back
Back

Get a Free Guided Product Tour

Choose the topics you are interested in and fill in the last details for a personalised tour.

DATA MANAGEMENT
Data and Experience icons
Product Information Management (PIM)
Digital Asset Management (DAM)
Digital Asset Management (DAM)
Master Data Management (MDM)
Master Data Management (MDM)
Customer Data Platform (CDP)
Customer Data Platform (CDP)
EXPERIENCE MANAGEMENT
Digital Experience Platform (DXP)
Digital Experience Platform (DXP)
Digital Commerce Framework
Digital Commerce Framework
Product & Digital Asset Experience Portals
Product & Digital Asset Experience Portals
Data Syndication & Delivery
Data Syndication & Delivery
Include these topics in my tour

Subscribe to our newsletter

Copyright © 2026 Pimcore, All Rights Reserved | Imprint | Privacy Policy | General Terms & Conditions (PTC) | TOMs