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Case Study:

MEA Group GmbH

Customer

MEA Group GmbH

MEA Group, a leading international manufacturer in construction, industrial, and logistics, offers innovative products and solutions with 135+ years of experience.
MEA Group GmbH
MEA Group GmbH
Solution Partner
Asioso
Products Used

Customer Key Facts

120

Mio. Euro Turnover

9

Locations

850

Employees

7.000

Products

MEA Group GmbH

Challenge

MEA was faced with the challenge of providing its employees with uncomplicated and centralized access to comprehensive product information and documentation. A thorough analysis highlighted the need for more efficient management of product information and media. Before asioso implemented the employee portal, this information was spread across different systems, which made accessing it time-consuming and cumbersome. In addition, the same data had to be maintained multiple times (per system).The objective was to guarantee employees direct access to product information and at the same time optimize the work/time required for processes to prepare and provide the data. By providing an intuitive and user-friendly platform, access to data and media should be made easier. In addition, a translation module and an interface to InDesign (easyCatalog) were introduced in order to generate and adapt product documents directly with the PIM data and in accordance with the MEA design specifications.
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"Pimcore is a great support when it comes to creating and managing product information and media. We can manage the data centrally and in a structured way for various output channels and also output it according to the country-specific product portfolio. The numerous functions could be individually adapted to our needs and requirements."

Kim Minuth

Junior Product & Marketing Manager, MEA Group GmbH

MEA Group GmbH

Solution

Asioso carried out the project for MEA in order to provide employees with direct access to comprehensive product information. Specific measures were taken to overcome these challenges. First of all, there was an expansion of Product Information Management (PIM) and Digital Asset Management (DAM) based on Pimcore to enable centralized management of product information and media. Then the interface with SAP was integrated for data exchange to the second, so that the products are automatically imported into the PIM system. In addition, data structures and models were defined and optimized to enable better management and use of the information.The integration of an automatic text translation module to support the internationalization of information and the interface to InDesign (easyCatalog) to automate the creation of product documents (catalogs, technical data sheets, ...) with a reduction of lead times from 4 to 1 month were also part of this project.
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MEA Group GmbH

Results

By expanding the PIM and DAM, all product information and media are centralised, enabling efficient and consolidated management. The optimization of data structures and models significantly improves the organization and accessibility of data. Export mechanisms have been set up to facilitate the quick and accurate creation of external materials such as catalogs and datasheets, facilitating faster time-to-market and optimizing communication with customers and partners. The translation module supports MEA colleagues worldwide in the creation of language-specific documents and facilitates the automatic internationalization of information. The automated creation of product documentation with InDesign (easyCatalogue) significantly shortens lead times, resulting in faster delivery and more efficient use of resources.

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Key Results

65%

TimeSaved

6,4

MediaAssets

200

DataObject

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