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The goal was the complete relaunch of two MOSCA websites for EMEA and the USA on a shared, multi-tenant platform. The focus was on a modern, CI-compliant design, a clear and optimized user experience,…
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Mosca faced the challenge of presenting a complex product range with numerous variants, technical parameters, and industry-specific applications in a clear, filterable way. SAP and Salesforce interfaces had to support secure, bidirectional data exchange, a AI-powered translation solution integrated, and the website available in multiple languages. The complexity of product variants, dependencies, and interfaces required a well-thought-out, scalable system architecture.
With the relaunch of our websites for EMEA and the USA, we gained a powerful platform. Modern design, easy maintenance, seamless SAP and Salesforce integration, and fast multilingual content impress us every day.
Frank Mutschler | Teamleiter Marktkommunikation Pressesprecher Global Marketing | Mosca GmbH
In workshops design system architecture and the data model were developed collaboratively with Mosca and strategically aligned with business goals Pimcore was implemented as a central platform for CMS PIM and DAM forming the scalable technical foundation of the solution A tailored data model enables dynamic filters comparison lists and complex product configurations Automated PDF data sheets Weglot translations in eight languages a structured download area news and event modules an integrated career section and flexible modular content elements ensure maximum adaptability SAP and Salesforce interfaces guarantee consistent secure and structured data flows across all connected systems.
The two new websites are modern intuitive and operated from a single shared platform Product information is clearly structured datasheets are generated automatically and content is available in multiple languages SEO measures have significantly increased visibility and actively support sustainable discoverability across all strategically relevant markets worldwide The platform is fully scalable designed for straightforward maintenance and enables highly efficient content management workflows while ensuring a consistent brand presence and uniform communication across all key markets digital channels and customer touchpoints.
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