PIM System and Table Configurator Tame Heterogeneous Product Data

Solution

To implement the web project, Blackbit used the open source Pimcore platform. Pimcore makes it easy to set up websites or online shops in multiple languages and to maintain and display very heterogeneous article data. After defining a flexible data model, Blackbit coordinated the conceptual design of the new website with Rohde and created wireframes of all important page types. Existing product information from a no longer updated MS-SQL database was migrated to Pimcore objects and a classification store. Data and model errors were corrected and data quality was assured.

In order to master the comparative presentation of different product variants in responsive tables in the online catalog, Blackbit developed a table generator that precisely controls how the data is displayed on the website. Despite the high complexity of the data, the tables can be easily maintained by Rohde's employees using this generator. The responsive web design was developed according to the requirements and usage habits of (potential) Rohde customers. Blackbit optimized the usability at the critical contact points of the buyer's journey.

The central element of Rohde's new website is an online catalogue, which answers almost all questions about the products, offers model data for download and a contact option including a form for requesting samples. In order to implement the desired white label solution, objects for the international sales partners were created and configured in Pimcore. By assigning the corresponding company logos, standard language and contact data, dealers can use the functionality of the online catalogue to sell Rohde products under their own name.