Case Study

High Score in Commerce: How Secret Lab Mastered Product Data across all channels

Secretlab is a Singapore-based leader in designing & manufacturing premium gaming and ergonomic chairs, recognized among the top global brands with strong market presence across Asia, Europe, and …

Manufacturing PIM/MDM DAM Data Centralization Singapore

50%

TimeToMarket

40%

DuplicatedData

Countries

Challenge

Challenge From Google Sheets to PXM Our Google Sheets for product information created a central bottleneck. Every team—from Marketing to E-commerce to Supply Chain—was fighting to edit the same living document. This led to accidental deletions, overwritten work, and endless email threads just to con…

Solution

Solution Connecting the dots - Product MDM Secret Lab established Pimcore as their Product MDM to build a solid foundation for product data. This created a consistent data language and streamlined onboarding processes. Now, Pimcore centrally masters all product content, ensuring accuracy and persona…

Results

Results New Product Onboarding Transparency & Product MDM Shifting form Google Sheets to an enterprise search portal allowed to give relevant access to each stakeholder in the organization without risk of data edits & inconsistent data.

Customer Key Facts

26

Mio. Euro Turnover

60

Countries

Challenge

From Google Sheets to PXM

Our Google Sheets for product information created a central bottleneck. Every team—from Marketing to E-commerce to Supply Chain—was fighting to edit the same living document. This led to accidental deletions, overwritten work, and endless email threads just to confirm which version was the latest. The process to launch a single product became slow, frustrating, and prone to human error, stifling our growth and demoralizing our teams.

Pimcore backend alongside Secretlab gaming chair website shown on dual displays side by side

Solution

Connecting the dots - Product MDM

Secret Lab established Pimcore as their Product MDM to build a solid foundation for product data. This created a consistent data language and streamlined onboarding processes. Now, Pimcore centrally masters all product content, ensuring accuracy and personalized content across every internal system and external sales channel.

Pimcore login screen on a tablet in front of a Secret Lab Batman edition gaming chair

Results

New Product Onboarding Transparency & Product MDM

Shifting form Google Sheets to an enterprise search portal allowed to give relevant access to each stakeholder in the organization without risk of data edits & inconsistent data.

Scrabble letter tiles spelling Real Estate arranged on a light wooden surface

Key Results

50%

TimeToMarket

40%

DuplicatedData

60

Countries

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High Score in Commerce: How Secret Lab Mastered Product Data across all channels

Customer Key Facts

26