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Case Study:

From Analog Catalogs to a Digital Product Architecture

Customer

Vordermaier GmbH

Vordermaier is a distributor of components for machinery and vehicle manufacturing, pumps, hoses, fittings, couplings, and accessories for slurry, sewer, environmental, and vehicle technology.
From Analog Catalogs to a Digital Product Architecture
From Analog Catalogs to a Digital Product Architecture
Solution Partner
pixelart
Products Used

Customer Key Facts

1

Location

663+

Products

From Analog Catalogs to a Digital Product Architecture

Challenge

From Analog Product Catalogs to a Central Data Foundation

The key challenge was consolidating scattered product information that existed across analog catalogs, archives, and outdated systems. While the previous website featured individual product pages, the complete data foundation existed solely offline. The goal was to create a central and reliable source for all product information and to transform the fragmented structure into a holistic, future-ready system.
Another critical aspect was the complete restructuring of the site’s navigation. Our strategy and UX teams developed a brand-new sitemap—reimagined from the ground up and precisely tailored to Vordermaier’s needs.

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From Analog Catalogs to a Digital Product Architecture

Solution

Centralized Product Management with Pimcore

Products, variants, and attributes were modeled as data objects within Pimcore. This allows all information to be maintained centrally and managed consistently. New products are created directly in Pimcore and automatically linked with the relevant attributes and media. This structured data foundation ensures clean, maintainable content while also establishing the technical groundwork for future enhancements and scalability.
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From Analog Catalogs to a Digital Product Architecture

Results

Clear, Modern, and Ready for the Future

The result is a modern, streamlined website featuring refreshed brand colors, optimized navigation, and high-performance product detail pages—built on well-maintained data objects. With Pimcore as the single source of truth, all product data is now managed in one centralized location. The technical prerequisites for future development phases are already in place.
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Key Results

-99%

Duplicated Data

99%

Time saved in data maintenance 

99%

Increased conversion rate 

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