Enrichment

Enrichment is the step from raw record to sellable product record. What the ERP delivers (article number, label, price, stock) is enough for accounting but not for a webshop or marketplace. Marketing copy, images in multiple resolutions, measurements in multiple units, classification codes, energy labels, translations, all of that comes through enrichment.

Operationally, enrichment is a workflow problem. Who writes the copy? Who selects the images? Who validates the classification? Who translates? Without clearly defined workflows, enrichment becomes a bottleneck that keeps new products off the market for weeks.

Pimcore PIM structures enrichment as a systematic process. Workflows route tasks to the right roles, completeness scores show the current state, automation handles repeatable steps. With Agentic AI, Pimcore generates product copy, suggests image variants, and enriches classifications automatically, with human approval where it matters.