ERP

ERP systems are the backbone of operational IT in mid-size and large companies. They integrate modules for accounting, materials management, sales, production, and HR on a common data layer. Every transaction (order, goods receipt, invoice) is posted to the ERP.

The strength of ERP is process integrity and compliance. The weakness shows up around customer-facing data. Product descriptions, marketing copy, images, translations, and marketplace attributes do not belong in an ERP, where they slow down performance and cannot be maintained efficiently.

Pimcore PIM takes over exactly those responsibilities and integrates seamlessly with ERP. Master data and prices come from the ERP, customer-facing content is enriched in Pimcore PIM and delivered to every sales channel. The division of labor relieves the ERP and accelerates marketing time-to-market.