Feed Optimization

Product feeds are the data foundation for comparison portals, shopping ads, and affiliate platforms. Google Shopping, Facebook Catalog, Idealo, Awin, all want data in specific structures with their own required attributes. A generic feed is not enough because every platform rewards or demands different fields.

Feed optimization goes beyond pure mapping. It means preparing product data so it earns maximum visibility and conversion in the target platform. Title structures for Google Shopping, optimal categorization, channel-specific price and shipping data, correct GTINs and brand entries. Poorly optimized feeds waste ad budget.

Pimcore PIM generates platform-specific feeds from centrally maintained product data. Mapping profiles per recipient define which attributes are exported and how, automatic validations check required fields before export, and update triggers keep feeds current without manual intervention. That measurably shortens time-to-live for new products in shopping platforms.