Hybrid Shopping

Hybrid shopping is the norm today, not the exception. Most larger purchase decisions involve online research, often online comparison, possibly inspiration from social media, some physical handling in-store, and the final purchase either online or offline. A single customer journey switches between channels multiple times.

For retailers that means the separation between online and offline has to be overcome organizationally and technically. Inventory has to be visible across channels, prices consistent, product information identical, customer accounts usable across channels. Without those foundations, hybrid formats like click and collect or ship from store cannot be offered reliably.

Pimcore delivers the data consistency that hybrid shopping demands. PIM for product data, DAM for images, MDM for customer and location data, all in an integrated platform. Through APIs, every frontend (webshop, app, in-store tablet, POS) is served with identical truth and in real time.