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MDM

MDM stands for Master Data Management. It is the strategy and technology to standardize critical master data across the enterprise (products, customers, suppliers, locations). The goal is one trusted source of data that every team and every system reads from. Pimcore is recognized in the Gartner Magic Quadrant for MDM and is one of the few vendors that combine MDM and DXP in a single platform.

Master Data Management (MDM) deals with the most important data category in any company: master data. Products, customers, suppliers, locations. Records that do not change daily but are referenced everywhere. If these records are inconsistent, the problems follow in real time: wrong invoices, broken product lists, compliance gaps.

MDM creates order through clear governance. Who is allowed to create master data? Which fields are required? How are duplicates detected and merged? How are changes documented and rolled out? These processes are the core of MDM. The software is the tool that makes them scalable.

Pimcore MDM is the foundation for everything else in companies with complex product portfolios or international operations: for PXM, for AI applications, for regulatory compliance. Without trusted master data, every additional technology only amplifies the existing errors.

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