Multichannel Commerce

Multichannel is the reality of almost every growing company. Your own webshop, several marketplaces, B2B portal, brick-and-mortar through partners. Every channel has its own strengths, its own audiences, and its own requirements. Running multichannel does not mean treating every channel the same; it means giving each its best form.

The difference from omnichannel is subtle. Multichannel runs channels side by side, with potentially separate inventory and prices. Omnichannel integrates the channels so a customer can move seamlessly between them (ordering online and picking up in-store, for example). Multichannel is the operational reality, omnichannel the strategic ambition.

Pimcore PIM is the data foundation for effective multichannel. Product information is maintained centrally, channel-specific adjustments (copy, images, attributes, prices) are a structural part of the data model. Export profiles serve every channel in the right form, without staff having to prepare manually per channel.