Omnichannel Experience

Omnichannel is more than selling through several channels. It means a customer sees an item in a store, adds it to their cart through the app, buys it from home in the evening, and picks it up in another store the next day, without any one system losing sight of them. Inventory, price, description, and customer account have to be consistent across every channel.

The data foundation is usually the weak point. If the webshop shows different product descriptions than the app, in-store inventory is not in sync with online inventory, and customer data lives in five systems, omnichannel can work at a marketing level but not in the actual customer journey.

Pimcore delivers the data consistency that omnichannel demands. PIM for product data, DAM for images, MDM for customer master data, all in an integrated platform with shared governance. Through APIs, data is delivered to every channel with the same truth, the same currency, and the same language.