Retail Channels

A modern company rarely sells through only one channel. A typical manufacturer serves its own webshop, a B2B portal, multiple marketplaces (Amazon, Otto, eBay), brick-and-mortar through distributors, and maybe its own app. Every channel has its own logic and its own requirements.

The problem is data multiplication. If product information is maintained per channel separately, duplicate effort and inconsistent presentation result. A new product needs weeks of preparation in the worst case before it is live in every channel. Channel-specific adjustments (different images for Amazon, different copy for B2B) have to be managed systematically.

Pimcore PIM is built for multichannel. A central data foundation holds the master record, channel-specific variants live structurally alongside, export profiles serve every channel in the required form. New channels become a configuration task, not a data project.