Industry · Agricultural Equipment (Heavy Farming Equipment)

Digital Commerce & Product Information Management for Agricultural Equipment

Modernize equipment and parts data, dealer operations, B2B commerce, and field sales with Pimcore.

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Key Digital Challenges in Agricultural Equipment

Agricultural equipment dealerships operate across complex product lines, locations, departments, and legacy business systems. Equipment and parts data needs to move seamlessly between sales, service, inventory, eCommerce, and back-office operations. When these systems operate in silos, ordering slows down, inventory visibility suffers, and sales teams lose valuable opportunities.

Complex Parts Fitment & Product Relationships

Agricultural equipment comes with highly complex parts relationships. One machine can have multiple valid replacement parts, from OEM components to aftermarket alternatives, while a repair may also require multiple related parts, kits, or components. Mapping these relationships to the correct manufacturer, brand, model, and configuration helps customers and parts teams identify not only the right replacement part, but everything needed to complete the job.

Same Machine. Different Year. Different Part.

Two tractors or combines can look nearly identical and still require different replacement parts. Model year, production series, configuration, and equipment build can determine which component actually fits. Without these relationships mapped digitally, identifying the correct part becomes difficult, raising the risk of wrong orders, returns, and costly equipment downtime.

Legacy ERP Integration

Many agricultural equipment businesses rely on industry-specific ERP systems that remain critical to day-to-day operations but were never designed for modern digital commerce. Instead of forcing an expensive ERP replacement, a modern integration layer can connect legacy infrastructure with PIM, CRM, eCommerce, and other digital applications.

Real-Time Inventory & Availability

For farmers and commercial operators, equipment downtime directly impacts productivity. Sales, service, and parts teams need up-to-the-minute inventory and availability across locations to answer customer questions, identify available equipment or parts, and communicate accurate order and delivery status.

Customer-Specific B2B Commerce

Agricultural equipment purchasing is relationship-driven. Customers may have individual pricing, commercial terms, and account-specific product information. Modern B2B commerce needs to bring those relationships online while making ordering faster and easier across multiple product lines.

Connected Sales, Service & Field Operations

Equipment sales, parts, and service don't happen behind a desk. Sales reps, service technicians, warehouse teams, and parts departments need access to the same customer, product, inventory, and workflow data, whether they're at the dealership, in the warehouse, or with a customer in the field. Connecting CRM, commerce, and operational systems gives teams real-time information at the point of customer interaction.

Complex Ag Equipment Data? Pimcore Delivers the Digital Foundation.

Complex Parts Fitment & Interchangeability

Finding the right replacement part isn't as simple as searching a part number. The same repair may have multiple possible parts, from OEM components to aftermarket alternatives, and fitment can depend on manufacturer, brand, model, configuration, and model year. Pimcore structures these complex relationships so customers and parts teams can identify the right options for the exact machine.

Parts, Pricing & Availability When It Matters

When a machine is down, farmers and parts teams need answers fast. Sales and service teams depend on accurate product information, customer-specific pricing, terms, and up-to-the-minute inventory availability to identify the right solution, communicate delivery expectations, and keep equipment in the field.

Connecting the Dealership, from Parts Counter to Field Sales

Product, customer, inventory, and order data often lives across ERP, PIM, CRM, commerce, and warehouse systems. Connecting these systems gives executives, sales, service, and parts teams access to the same information, whether they're at a dealership location, in the warehouse, or working with a customer in the field.

Outcomes that matter

Centralize equipment and parts data across product lines

Connect ERP, CRM, inventory, and commerce data

Deliver up-to-the-minute inventory and availability

Support customer-specific pricing and terms

How Bane-Welker Connected 12 Locations with PIM, ERP & B2B Commerce

Bane-Welker Equipment, a 100% employee-owned Midwest agricultural equipment and parts dealer, needed to modernize its digital sales channel across 12 sales and service locations. Three product lines were spread across two separate eCommerce websites, while critical product and customer data remained fragmented across ERP, CRM, supplier data pools, and internal systems.

NETFORMIC created an integrated digital architecture that connected the company's existing agricultural ERP with PIM, Salesforce CRM, eCommerce, and mobile applications - without requiring Bane-Welker to replace its proven legacy ERP. Product data from multiple sources was consolidated into a centralized PIM, while Rabbit MQ and robotic process automation connected legacy and modern applications despite the ERP's lack of APIs and access ports.

The result was a unified eCommerce experience with up-to-the-minute inventory and pricing, customer-specific terms, centralized product information, and improved visibility across sales, service, and warehouse operations.

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Results our customers can put a number on

PMG

Manufacturing

PMG uses Self-Service Portal and PIM / MDM to deliver 9 Months From Idea to go live.
- 9 Months From Idea to go live
- 53% Increased Average Order Value
- 27% Increased conversion rate
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Automotive Alliance Group

Automotive & Vehicles

Automotive Alliance Group uses DXP / CMS and PIM / MDM to deliver 40% Shortened Time to market.
- 40% Shortened Time to market
- 1 000 000 Product attributes
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GARANT Gruppe

Manufacturing

GARANT Gruppe uses PIM / MDM and DAM to deliver 200% Improved Data Quality.
- 200% Improved Data Quality
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Talk to Agricultural Equipment Commerce Specialists

Why NETFORMIC?

Successfully implementing Pimcore requires more than technical expertise - it requires a partner who understands the operational realities of the agricultural equipment industry.

At NETFORMIC, we help equipment manufacturers, distributors, and multi-location dealers transform complex equipment and parts data into scalable digital commerce solutions.

From Pimcore PIM & MDM and complex parts fitment to legacy ERP integrations, B2B commerce, inventory connectivity, and digital parts experiences, we build solutions around the way agricultural equipment businesses actually operate.

Schedule a personalized strategy session to discuss your digital commerce roadmap, evaluate your current technology landscape, and discover how Pimcore can help centralize equipment and parts data, connect business-critical systems, improve inventory visibility, and scale your digital parts business.

When you book through this page, you'll connect directly with NETFORMIC - your Ag Pimcore implementation partner for equipment and parts commerce.

Schedule Your Strategy Session with NETFORMIC

✔ Specialized in complex agricultural equipment, parts, and multi-location dealer environments

✔ Proven industry experience through agricultural equipment projects for companies like Bane-Welker Equipment and Abilene Machine

✔ Deep expertise connecting legacy agricultural ERP systems with PIM, CRM, inventory, and eCommerce platforms

✔ Experience managing complex equipment, replacement parts, fitment relationships, attachments, and multi-product-line catalogs

✔ Proven expertise in real-time inventory, customer-specific pricing, B2B ordering, and field sales enablement

✔ Digital commerce solutions built around the needs of equipment sales, parts, service, warehouse, and field operations

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