.svg)
.svg)
Back
Fim Umbrellas is an Italian brand that combines functionality and design and considers it essential to keep its identity intact by developing service and image. Two key components of the project devel…
Mio. Euro Turnover
Locations
Locations
The company's initial need, due to a high number of assets, was to bring together and link product master records and technical images in a single system with the goal of centralizing them for easy distribution to the outside world. The biggest challenge, on the other hand, was the high number of assets produced (suffice it to say that out of 20/30 umbrella families, the assets connected turned out to be about three hundred thousand) and their size in terms of space occupied.
Thanks to Pimcore PIM, it was possible to retrieve and import product information from external sources such as CSV and website databases and keep it constantly updated with the company ERP. In DAM, on the other hand, a layered development was done, where assets are divided by families and enriched with all product assets, from fabrics to product renderings. By controlling the information, it was possible to create a QRCode per product that could take the customer to the correct product page. Associated with the CDP Customer Data Platform, it can thus give information to FIM Umbrellas regarding the customer's path to purchase. Content translation management completes the project. Operating in more than 40 countries, FIM Umbrellas can easily provide the customer with content in the language of their country of residence.
A performant and controlled management of all FIM Umbrellas' digital assets has made it much easier to share assets with all those involved in product sales and design. Combined with product information, on the other hand, has made it possible to provide the end customer with a more accurate and timely path to purchase and after-sales support.
Discover how Pimcore can solve your data management challenges.
Receive direct access to a Pimcore Demo with pre-filled data across various modules.
Experience first-hand how Pimcore can propel your business forward, guided by an expert.
We will use your personal data solely to process your request. For a better localized experience, we might share your data with certified solution partners in your geographical region. For more information, please read our privacy policy.
Choose the topics you are interested in and fill in the last details for a personalised tour.
Copyright © 2026 Pimcore, All Rights Reserved | Imprint | Privacy Policy | General Terms & Conditions (PTC) | TOMs
-1.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.png?width=24&height=24&name=Data%20and%20Experience%20icons%20(1).png){kind=small}
.svg){kind=small}
