Case Study: Premium Liquor Brand Mixes the Perfect Cocktail of Unified Marketing & Product Data

The client needed a product information and data asset management platform with interfaces that were extensible, flexible, and easily customizable. Pimcore was a natural fit. We started by helping the client build a proof of concept with some test data -- stakeholders were thrilled at the results. From there we implemented a full PIM / MDM / DAM solution with many integration points to other systems. On the front end we created multiple experiences for multiple user types. One of the outputs was a web portal for online retailers with easy access to brand logos, bottle photos, descriptions, bottle size info, etc. Again, with Pimcore that was easy. We also created interfaces for easily creating, customizing and accessing learning guides, portfolio guides and sell-sheets for sales reps and marketing teams. The solution continues to expand as we migrate in more data from additional brands and regions, and as we customize output for additional audiences.