CMS vs. DXP - What`s the Difference?

The legacy CMS provided site control to businesses. Multiple stakeholders along the value chain could view and access the content. It, however, offered a siloed solution without a central view of the system. CMS provided a single view of all the content to everyone but reduced the IT maintainability. A DXP, however, takes a different approach. It is designed to provide a fully integrated experience using APIs and other communication protocols. It is the complete set of core technologies that support the composition, management, delivery, and optimization of contextualized digital experiences. That is just one system taking care of everything, combining the capabilities of CMS with a radically open platform.

DXP engages a broad array of audiences across a broad range of digital touchpoints. The platform combines and coordinates applications, including content management, search and navigation, personalization, integration and aggregation, collaboration, workflow, analytics, and mobile and multichannel support. It can also bring disparate local and remote content applications, such as web, mobile, IoT, and so on, under one cohesive umbrella. This improves individual digital experiences via practices like persona modeling, journey mapping, responsive layout, and data-driven design. Organizations are, therefore, adopting DXPs at an accelerated rate to build, deploy, and continually improve brand touchpoints and digital experiences.

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Why Should You Integrate Your CMS With a DAM?

While DXP is the modern solution to manage almost all the touchpoints in the customer lifecycle, many DXP options are prone to fall short in operations. The reasons can range from lack of flexibility, too little configurability, and added hidden costs. This is easily avoidable with an alternative deployment that integrates well with the other parts of the business — open-sourcing! Building and working with open-source DXP systems have multiple advantages over traditional or proprietary solutions.

Flexibility: Be it an integration of any level, or a specific feature for an enterprise digital strategy, a DXP platform cannot yield its true benefits when restricted in a boxed ecosystem. It requires multi-platform communication and caters to a wide range of enterprise-level data. As a result, it is advisable to ensure that the system is flexible enough for on-demand scaling and future optimizations. Open source flexibility enables businesses to cater precisely to this requirement.

Innovation: The core idea of DXP is to be able to develop with changing times. It is a dynamic platform that needs to be lean and agile to provide customers seamless, timely, and continuous access to relevant information, interactions, and applications. It is, therefore, an innovation layer core to the unified digital experience delivery. Open-sourcing can act as a valuable quotient in innovation since it allows building ideas quickly, without investing lots of time, money, and effort in trying to implement it from scratch – all by yourself. The universal access to technology and prototyping tools enables creativity and drives innovative ideas at increasingly faster rates. 

Cost: Open source DXPs have a clear-cut edge over proprietary software in terms of license cost, development cost, and operational cost. Consequentially, they have reduced the Total Cost of Ownership (TCO) in the long run. Open Source eliminates the chances of vendor lock-ins and allows ownership of the intellectual property (IP).

Explore the Benefits of Pimcore DXP