Case Study: BORA - Impression #1

Case Study: How BORA integrates CMS, PIM & DAM in a brand new & user-friendly DXP

BORA develops and produces innovative premium built-in kitchen appliances with high design standards. The company positions its portfolio internationally with the claim 'More than cooking'.

Stagnation is regression! That's why BORA is moving forward. With a new website and the unification of PIM, CMS and DAM in a single instance and a new layout completely geared towards the user experience of the target group.

Customer Key Facts


One platform for numerous applications

The customer wanted a complete relaunch of the company website, including numerous features to adequately address all target groups, guarantee optimal user guidance and improve SEO performance. The new website had to communicate the company's image perfectly to the outside world and recognize BORA's market leadership. In addition, all individual systems were to be combined within an integrated platform for product information management (PIM), digital asset management (DAM) and content management system (CMS). New interfaces to other company systems such as the event organization and enterprise resource planning (ERP) were to be implemented. The requirements in this context also included the further development of the corporate design and the conception of suitable design elements for the product worlds. Integrated cooperation between the respective specialist departments at valantic and BORA was to ensure a continuous, optimized process flow.  


Using an agile, holistic approach to reach maximum success

valantic was responsible for designing the new website in close coordination with the responsible specialist departments at BORA. In addition, valantic's creative and marketing departments took on advisory and active tasks in areas such as corporate design, adaptation of design elements, UX and technical SEO. Due to the enormous challenges and the desired combination of PIM, CMS and DAM, the project was set up in Pimcore - this measure was fully supported by the customer. A central platform for PIM, DAM and CMS was initially developed, which offers additional interfaces for all internal company systems and the ERP. The front-end implementation was carried out entirely by Storybook. In the course of development, the internal developers on the customer side were trained in both Pimcore and Storybook so that they can continue to develop the project together with our experts in the future.

Case Study: Maria Langenbacher, Team Lead Digital Experience, valantic DXA
"The switch from a pure CMS to Pimcore means an enormous increase in quality for Bora. The numerous special challenges of the project, such as the scrollytelling concept, the connection to internal company systems and the data management through PIM, DAM and CMS, are easily solved by Pimcore. The result is a fast, target group-optimized and outstanding website that accurately reflects Bora's brand."
Maria Langenbacher, Team Lead Digital Experience, valantic DXA

High performance and optimized user journey for all target audiences

The new BORA website perfectly reflects the company's brand essence. It is aesthetically pleasing, extremely performant and meets or even exceeds all current standards. Above all, however, it focuses on the user. Thanks to a clear structure in the backend and intuitive user guidance as well as an appealing UX, visitors can access the pages relevant to them very quickly and easily. It doesn't matter which channels the different target groups use to access the site - users can reach their destination in just a few clicks. Scrollytelling in particular ensures an outstanding user experience and thus guarantees that the target groups identify with the brand. BORA is a market leader and thought leader - and the new website expresses this perfectly.

Key Results

Increased Website Traffic
Increased Average Order Value
Increased conversion rate
Increased time on page

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