In 1971 Massimo Osti, the revolutionary designer internationally recognized as the “godfather of sportswear”, founded Chester Perry brand, renamed into C.P. Company in 1978. For more than 45 years th
The property wanted to collect in only one digital container all the data about the company: sketches, fabric scans, still life photos, wearables, photo ads, lookbooks, video clips, product descriptions, captions for materials, and care instructions. Information on sales performance, sell-in and sell-out by country, customer, and season. We designed Pimcore to handle different types of data and make it easy to use.
Customer Key Facts
A restless pacing business
One sigle source of truth
We addressed the challenges through creative commitment and the development of a digital archive for CP Company's internal use (stylists, product office, commercial, quality, and digital) that lets all information about a product, like style lines, materials used, and sales performance, be accessed from a single point with just a few clicks. So we set up and designed a PIM / DAM system capable of managing all product information and multimedia assets, developed the headless web application (React), and integrated with Algolia to optimize search engine performance.