Fashionable PIM

In 1971 Massimo Osti, the revolutionary designer internationally recognized as the “godfather of sportswear”, founded Chester Perry brand, renamed into C.P. Company in 1978. For more than 45 years th

The property wanted to collect in only one digital container all the data about the company: sketches, fabric scans, still life photos, wearables, photo ads, lookbooks, video clips, product descriptions, captions for materials, and care instructions. Information on sales performance, sell-in and sell-out by country, customer, and season. We designed Pimcore to handle different types of data and make it easy to use.

Pimcore Silver Partner
Customer
  • CP Company
Solution Partner
Industry
Products Used
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Customer Key Facts

100
Mio. Euro Turnover
90
Employees
Challenge

A restless pacing business

Every fashion company puts out a lot of multimedia content to tell the story of their products. This happens season after season, drop after drop. Sketches, fabric scans, still life photos, wearables, photo ads, lookbooks, video clips, product descriptions, captions for materials, and care instructions. Information on sales performance, sell-in and sell-out by country, customer, and season.
Solution

One sigle source of truth

We addressed the challenges through creative commitment and the development of a digital archive for CP Company's internal use (stylists, product office, commercial, quality, and digital) that lets all information about a product, like style lines, materials used, and sales performance, be accessed from a single point with just a few clicks. So we set up and designed a PIM / DAM system capable of managing all product information and multimedia assets, developed the headless web application (React), and integrated with Algolia to optimize search engine performance.

Results

‘Scrolling’ the brand’s history

The new PIM/DAM solution acts as a central hub for all data and multimedia-heavy digital projects. In 2021, to mark the 50th anniversary of the company, we helped the brand in a big project to make a public digital archive. The goal was to make a database of all the clothes, objects, and people who helped make C.P. Company has grown into what it is now. There are photos, videos, audio files, and music playlists on the platform, among other things. This massive amount of work and digital archive will be uploaded and saved in the PIM/DAM.

Key Results

26 000
Product attributes
42 000
Media Assets

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