Case Study: Pimcore and IceCat Integration for Efficient Product Management
Exertis France specialises in logistics, marketing, commercial distribution & after-sales service. It partners with 1400 international brands and over 50000 resellers, e-tailers & retailers in Europe.
Exertis France wanted to enhance their PIM system by streamlining ERP roles and managing a central repository for all their products while delivering rich and accurate information to each webshop. Syncrasy engaged with Exertis France & integrated Pimcore bundles and Icecat plugin that enabled direct updates from the database, new product creation, product updates from the Navision ERP system, product archiving and workflow management.
Customer Key Facts
The key objectives
Having numerous marketplaces and marketing channels, Exertis France was troubled with delivering rich, qualified, and accurate product information. They faced challenges in managing product information across various channels. It led to inconsistent and inaccurate data. This resulted in customer complaints, decreased sales, and low customer satisfaction. To achieve these objectives, Exertis France decided to enhance their PIM system to lighten their ERP system for hassle-free product data. They wanted a solution that would provide direct product information updates and be able to communicate rich and accurate information to every marketplace channel. The enhanced PIM system served as a central repository for product data, ensuring data accuracy and consistency across all channels. The implementation of the enhanced PIM system required close collaboration with Exertis France’s team.