EXPERTsuisse AG – the leading provider of training and continuing education in the fields of auditing, tax consulting, and fiduciary services in Switzerland – has completely revamped its digital brand identity and online presence.
A Pimcore-based solution was used to create an intelligent, modular, and future-proof web architecture that centrally networks knowledge, training, and services.
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EXPERTsuisse's previous platform was outdated in terms of technology and functionality. There was a clear need for a modern solution that could manage analog and digital training courses and publications across all systems, synchronize them automatically, and market them with minimal maintenance. The focus was on creating a consistent e-commerce logic that would bundle all educational and knowledge content in one place.
The goal was to create an integrated platform with comprehensive shop functionalities – a solution that would enable personalized sales of physical products as well as flexible access to digital content, courses, and subscriptions. The focus was on automated processes, dynamic pricing, and a modern, user-oriented interface.
The new platform is based on Pimcore and combines the PIM, DAM, CMS, and Coreshop modules into a powerful overall solution. This allows all product and course data to be managed centrally, linked to digital assets, and presented dynamically.
At the heart of the platform is an integrated web shop for training courses and publications, as well as flexible pricing that takes individual discounts – for members, for example – into account. Payments are processed seamlessly via established online payment providers such as credit card, invoice, or Twint. The system is complemented by automated email workflows for booking confirmations, course materials, and targeted follow-up campaigns. Thanks to central asset management (DAM) for course materials, media, and publications, AI-supported search functions and context-related recommendations enable a personalized user experience in the shop and knowledge area.
With the relaunch, EXPERTsuisse now has a central, scalable e-commerce and knowledge platform that intelligently links content, products, and services.
The seamless connection between course management, web shop, and content management significantly reduces maintenance and administration costs.
Members and interested professionals benefit from a modern, personalized user experience – from targeted seminar searches and a convenient purchasing process to immediate access to digital content.
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