Case Study: Engaging Visualisation and Enrichment of Complex Tourism Data
The joint-stock company "Garda Dolomiti S.p.A. - Azienda per il Turismo", based in Riva del Garda, is responsible for the marketing & promotion of the area's image. The company's tasks include information services, marketing initiatives, expansion of the tourist offer, and also the maintenance of the ecological, cultural, and historical heritage.
Marketing Factory developed the product "DestiSuite" with the support of qualified experts from the tourism industry. DestiSuite is a collection of configurable modules that help DMOs achieve their advertising and marketing goals. This combines the best of both worlds: native integration of data on the website via APIs and lower costs compared to an individual implementation thanks to an "as-a-service" approach.
Customer Key Facts
Challenge: digital transformation of the tourism industry
Exchange and connection of tourism data under an "as-a-service" approach
Marketing Factory met the requirements of the challenge with the Pimcore solution "DestiSuite". The product is realized with an "as-a-service" approach. DestiSuite comprises several configurable module blocks that help destinations to display and enhance tourism-relevant data - these include the following modules: Accommodation, POI, Tour & Map, Event, Snow, Webcam, Holiday-Planner, Experience, and DMO offers. All modules can be customized and individually integrated into the UX and UI design of the websites. In addition to a thoughtful and appealing presentation, special attention is paid to suitable responsiveness. DestiSuite was realized as a Pimcore extension and is available on Pimcore 6 as well as on Pimcore X. Further developments are carried out centralized and continuously in order to meet the changing requirements of the tourism industry. DestiSuite customers benefit from modules that are always up to date.
Modern and homogeneous solution for the individual presentation of tourism data
DestiSuite is used to display complex tourism data and includes the following benefits: - Control over the data - Look&Feel: structured and clear presentation for better usability - Synchronisation with third-party systems via APIs - Outsourcing of the purchase process - Personalisation - Compliance with SEO standards - Multi-site capability - DestiSuite data for content enrichment With DestiSuite, destinations have an optimised data overview: customers receive a clear presentation of information which enormously increases the user experience as well as the usability of the destination websites.