Case Study: Digital transformation of the tourism industry - Impression #1

Case Study: Engaging Visualisation and Enrichment of Complex Tourism Data

The joint-stock company "Garda Dolomiti S.p.A. - Azienda per il Turismo", based in Riva del Garda, is responsible for the marketing & promotion of the area's image. The company's tasks include information services, marketing initiatives, expansion of the tourist offer, and also the maintenance of the ecological, cultural, and historical heritage.

Marketing Factory developed the product "DestiSuite" with the support of qualified experts from the tourism industry. DestiSuite is a collection of configurable modules that help DMOs achieve their advertising and marketing goals. This combines the best of both worlds: native integration of data on the website via APIs and lower costs compared to an individual implementation thanks to an "as-a-service" approach.

Logo: Garda Dolomiti - Azienda per il Turismo S.p.A.
Logo: Marketing Factory
Pimcore Gold Partner
Customer
  • Garda Dolomiti - Azienda per il Turismo S.p.A.
Solution Partner
Industry
Products Used
Visit website

Customer Key Facts

3
Locations
30+
Employees
450+
Members
Challenge

Challenge: digital transformation of the tourism industry

Digital transformation increasingly affects the tourism sector resulting in changing needs of the industry's stakeholders. Especially digital services and products are gaining importance and are consequently transforming supply and demand across the global market. Marketing Factory's experience from various tourism projects proved that the data landscape in the tourism sector is still very unstructured. Consequently, there is a great need for support in the development of digital tourism offers. Therefore, the challenge was to use data from different sources to map the variety of touristic offers and benefits and present them properly. This resulted in the development of the "DestiSuite".
Read more Read less
Case Study: Oskar Schwazer, General Management at Garda Dolomiti
"With DestiSuite, the Gardatrentino website has an excellent data overview: customers receive a clear presentation of information which significantly improves the user experience and usability."
Oskar Schwazer, General Management at Garda Dolomiti
Solution

Exchange and connection of tourism data under an "as-a-service" approach

Marketing Factory met the requirements of the challenge with the Pimcore solution "DestiSuite". The product is realized with an "as-a-service" approach. DestiSuite comprises several configurable module blocks that help destinations to display and enhance tourism-relevant data - these include the following modules: Accommodation, POI, Tour & Map, Event, Snow, Webcam, Holiday-Planner, Experience, and DMO offers. All modules can be customized and individually integrated into the UX and UI design of the websites. In addition to a thoughtful and appealing presentation, special attention is paid to suitable responsiveness. DestiSuite was realized as a Pimcore extension and is available on Pimcore 6 as well as on Pimcore X. Further developments are carried out centralized and continuously in order to meet the changing requirements of the tourism industry. DestiSuite customers benefit from modules that are always up to date.

Read more Read less
Case Study: Digital transformation of the tourism industry-Impression #4.1
Case Study: Stefanie Essl, Senior Project Manager at Marketing Factory
"We are particularly proud to be able to leverage synergies with DestiSuite in the development of modules for visualization and enrichment of tourism data. This allows us to create an outstanding web experience for the user and to focus on further developments to cover current tourism trends at the same time. Especially the high integrity of DestiSuite enhances the content significantly."
Stefanie Essl, Senior Project Manager at Marketing Factory
Results

Modern and homogeneous solution for the individual presentation of tourism data

DestiSuite is used to display complex tourism data and includes the following benefits: - Control over the data - Look&Feel: structured and clear presentation for better usability - Synchronisation with third-party systems via APIs - Outsourcing of the purchase process - Personalisation - Compliance with SEO standards - Multi-site capability - DestiSuite data for content enrichment With DestiSuite, destinations have an optimised data overview: customers receive a clear presentation of information which enormously increases the user experience as well as the usability of the destination websites.

Read more Read less

Key Results

✔
Increased Website Traffic
✔
Impressive customer experience
✔
Excellent Data Overview
Visit website

Read more Pimcore success stories

Styria Tourism

With 11 regions, Styria Tourism is one of the largest tourism regions in Austria. The company has relied on Pimcore for the implementation of its digital strategy since 2010, making it one of the first and longest customers of Pimcore.
DXP/CMS, Travel & Hospitality

Hotel chain improves delivery of rich content to its customers

Bluserena is one of the most solid Italian hotel companies with 4-star resorts, 5-star hotels, and Convention Centers. With over 12,000 beds and 4,000 rooms, Bluserena offers the best tourist accommodation services in the Italian tourism industry. Bluserena needed a complete renovation of their existing website as it wanted to improve the delivery of rich content to its customers.
DXP/CMS, Travel & Hospitality

AI-supported website personalization for holiday destination

Kleinwalsertal is one of the top five tourist destinations in Austria. The new website features personalized content and adapts dynamically to its guests' needs and user behavior.
DXP/CMS, Digital Commerce, CDP, Travel & Hospitality

Pimcore DXP for Robintur, Italian Leading Tour Operator

Robintur Group, is leader in Italian Travel market with two brands: Robintur and Viaggi Coop. Its network is composed by 94 travel agencies directly owned and 170 affiliate agencies.
DXP/CMS, PIM/MDM, Digital Commerce, DAM, Travel & Hospitality

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.

View all stories