Gleerups Utbildning AB
Gleerups offers a wide range of educational materials and course literature all the way from preschool to university and college.
During 'Redesign gleerups.se' the overarching goal was to improve the user experience (UX) with a focus on further opportunities to inspire visitors, provide information and decision support. Since visitors use both desktop and mobile devices, it was important that the responsive design worked equally well regardless of the device used by the visitor.
Mio. Euro Turnover
Products
Customers
During 'Redesign gleerups.se' the overarching goal was to improve the user experience (UX) with a focus on further opportunities to inspire visitors, provide information and decision support. Since visitors use both desktop and mobile devices, it was important that the responsive design worked equally well regardless of the device used by the visitor.
"It has been an exciting project with many challenges. Our goal was to create a user-friendly site where one can quickly find what they are looking for. We have a wide range of products and many target groups, so one of the challenges was to achieve clear filtering. The work in the project group has gone very well, there has been a humble responsiveness and great inventiveness."
Maria Wallmark
Web editor, Gleerups Utbildning AB
The new navigation is based on filtering instead of a traditional structure with subcategories. The new menu gives the whole gleerups.se a fresh look and conveys a modern and serious feeling to the customers through its appearance and hover effects. That, together with a new search function for the search box through contrasting edge color against the header's background, increases visibility. Once on the search results page, the visitor can seamlessly browse between results from different categories and continue to explore the site. To further inspire visitors, the products in the new design have been integrated with other content related to the product. This makes it easy to preview, order sample copies, see additional materials, reviews, and much more – all from the same page.
"Working together with the curious and engaged team at Gleerups has been really fun! With a focus on UX, we have together built a site that is not only more attractive and enjoyable, but also easier to navigate. Improved UX not only provides a more pleasant experience for those who actually visit the site - the users - but can also lead to increased engagement and a higher conversion rate."
UX designer, CAG Ateles
The work on the redesign, where the focus has been on creating a smooth and inspiring customer experience, has enabled Gleerups to ensure that value is delivered at every step of the customer journey for the various target groups. Experience shows that investments in improving customer experience also led to increased profitability, as good experiences create long-term customer relationships. The main focuses of the project have improved the UX, contributed to a simplified navigation, expanded and enhanced search and filtering functions. All those investments in the design have led to a site that provides the user with inspiration, information, and decision support. Everything is delivered with a fresh and modern impression of the site.
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