Case Study: Redesign gleerups.se
Gleerups offers a wide range of educational materials and course literature all the way from preschool to university and college.
During 'Redesign gleerups.se' the overarching goal was to improve the user experience (UX) with a focus on further opportunities to inspire visitors, provide information and decision support. Since visitors use both desktop and mobile devices, it was important that the responsive design worked equally well regardless of the device used by the visitor.
Customer Key Facts
Improved UX for a more appealing and inspiring site
Intuitive navigation with a modern design
The new navigation is based on filtering instead of a traditional structure with subcategories. The new menu gives the whole gleerups.se a fresh look and conveys a modern and serious feeling to the customers through its appearance and hover effects. That, together with a new search function for the search box through contrasting edge color against the header's background, increases visibility. Once on the search results page, the visitor can seamlessly browse between results from different categories and continue to explore the site. To further inspire visitors, the products in the new design have been integrated with other content related to the product. This makes it easy to preview, order sample copies, see additional materials, reviews, and much more – all from the same page.
New customer experience
The work on the redesign, where the focus has been on creating a smooth and inspiring customer experience, has enabled Gleerups to ensure that value is delivered at every step of the customer journey for the various target groups. Experience shows that investments in improving customer experience also led to increased profitability, as good experiences create long-term customer relationships. The main focuses of the project have improved the UX, contributed to a simplified navigation, expanded and enhanced search and filtering functions. All those investments in the design have led to a site that provides the user with inspiration, information, and decision support. Everything is delivered with a fresh and modern impression of the site.