Case Study: Digitalization of One of the Household Appliances & Electronics Distribution Leaders
GT Group Tomaszek is one of the leaders in the Polish home appliances/RTV market. The company has six recognizable brands in the home appliances, consumer electronics, and home furnishings industry.
A wide range of product offerings, numerous sales channels, and suppliers have necessitated the launch of a centralized tool to help organize and facilitate the collection, processing, and distribution of data to various sales channels. Modifications and dedicated extensions for Pimcore, developed by Ideo Software, have improved the management of the extensive product base.
Customer Key Facts
Digital transformation of the home appliance sector
In the era of digitalization, more and more companies are choosing to make technological changes in some areas. The household appliances industry is a perfect example – constantly expanding product offer requires appropriate tools to organize data in the enterprise. Ideo Software's analysis has shown that the GT Group requires a special approach that goes beyond the standard management of an extensive product database (61.855). The biggest challenge was to develop modifications and dedicated extensions. They were to result in a tool that precisely classifies and distributes product data to many sales channels.