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Case Study

INTERSPORT Rent enhances CX with innovative online rental platform

As a frontrunner in the sports equipment rental market, INTERSPORT Rent – a service provided by INTERSPORT – operates more than 800 points of sale across Europe and Canada. In response to the growing …

Retail DXP/CMS PIM/MDM Digital Commerce CDP Data Centralization
winter sports rentals since 2011
50%
sales increase in Germany (in 2020)
300,000+
great customer reviews
Challenge
Challenge Centralizing the online rental process INTERSPORT Rent faced the challenge of centralizing its rental process to offer its customers and dealers an easy, accessible online platform for equipment reservation. The company needed to address the requirements of integrating with existing POS sy…
Solution
Solution Pimcore’s integrated rental platform To master these challenges, Salzburg-based digital agency elements suggested a central data management system for customer profiles, products, and reservations. Pimcore’s comprehensive solution was based on its Customer Data Platform (CDP) and Digital Ex…
Results
Results A new era of customer convenience and efficiency INTERSPORT Rent’s adoption of the Pimcore platform – as recommended by elements – has significantly improved its rental service and customer experience. The use of Pimcore has facilitated winter sports equipment rentals since 2011 and contribu…
Customer
INTERSPORT Rent Austria
Industry
Products Used
DXP/CMS, PIM/MDM, Digital Commerce, CDP
Solution Partner
Elements

Customer Key Facts

800+

shops

14

countries

250,000

skis & bikes for rent

Challenge

Centralizing the online rental process

INTERSPORT Rent faced the challenge of centralizing its rental process to offer its customers and dealers an easy, accessible online platform for equipment reservation. The company needed to address the requirements of integrating with existing POS systems, meeting country-specific needs, and managing a broad product catalog with variable customer information and dependencies. The goal was to enable effortless reservations through both mobile and desktop devices.

INTERSPORT Rent homepage with ski rental search form showing location date and group size filters

Solution

Pimcore’s integrated rental platform

To master these challenges, Salzburg-based digital agency elements suggested a central data management system for customer profiles, products, and reservations. Pimcore’s comprehensive solution was based on its Customer Data Platform (CDP) and Digital Experience Platform (DXP/CMS).

An elegant booking widget was introduced on the website, enabling customers to select different countries and shops and specify rental periods and quantities, followed by product selection and booking. This solution connected seamlessly to POS and newsletter systems, offering a unified, user-friendly booking experience.

INTERSPORT Rent equipment selection page showing ski and boot categories with per-day rental prices

Results

A new era of customer convenience and efficiency

INTERSPORT Rent’s adoption of the Pimcore platform – as recommended by elements – has significantly improved its rental service and customer experience. The use of Pimcore has facilitated winter sports equipment rentals since 2011 and contributed to a notable sales increase in Germany. The platform’s mobile-friendly design and efficient booking process have also bolstered customer convenience and satisfaction, as evidenced by more than 300,000 overwhelmingly positive reviews. 

INTERSPORT Rent checkout page with contact person form rental period and shopping cart summary

Key Results

?

winter sports rentals since 2011

50%

sales increase in Germany (in 2020)

300,000+

great customer reviews

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